couple of quotes:
1. A new economic impact study of Missouri athletics by the Columbia Chamber of Commerce and the city's convention and visitors bureau estimated that out-of-town football fans will generate $30 million in extra local spending this year - a 33 percent increase from the school's final year in the Big 12 Conference.
Gone are the afternoon road trips to Columbia from Lawrence and Manhattan, Kan.; Ames, Iowa; and Lincoln, Neb. Now, most rival fans live in cities like Gainesville, Fla.; Knoxville, Tenn.; and Athens, Ga. - all of which require plane trips.
2. Missouri's move to the SEC is also seen by community leaders as leverage to build an expanded runway and new terminal at Columbia Regional Airport. Delta Air Lines recently added a daily flight from Columbia to Atlanta. And Frontier Airlines has announced its own plans to fly to Columbia from Orlando, Fla.