he has great intentions to try to generate interest among the students, but many are taking it in a negative manner.
I was talking with three students yesterday (they work for me at VT), and they all stated that it comes across as Seth fussing at them for not being good fans. Students are different than in years past with so many more options available for them. Students treat football as a Saturday/Thursday night social event, because of the standard schedule. Basketball's schedule is all over the place which makes games on every night of the week.
Another real concern for the students is where they seat the students. If students were given seats like they do at Duke you would see Cassell be a home court advantage like it was 30 years ago.