As for what coaches will do, I'm sure they might act on any of a number of priorities, just like any of us working stiffs. Some are more money motivated. Some may put a priority on the program's perception within the media or the general public. Some want the spotlight on them personally, others want none of that. Some may put a priority on things that impact their family.
I think we're straying pretty far though here...how do coaches' salaries play into this?