From article: Itís really put a spotlight on the unsustainable trend lines on sports costs as well as the tax that sports rights holders hope to place on all consumers, whether theyíre sports fans or not, said Dan York, DirecTVís executive vice president and chief content officer. The oversaturation of distinct sports networks, and the prices associated with them, has reached a breaking point. Distributors and consumers have come to realize that a lot of content, especially sports content, can be incredibly overpriced and can be gone if the price is too high.