2 things. 1) WVU has been much better at fball. 2) Oliver Luck. He was apparently very aggressive when shopping WVU around to the conferences.
And WRT number one. One victory over an unenthusiastic Florida team doesn't make Louisville a football power. WVU has a much better program despite the one good season and good game that Louisville just had.
No doubt I just think it's a heck of lot easier to travel to Louisville via Airplane than Morgantown.