I went online doing a little research about Temple. If they would step it up a notch, they have potential. It's a large school. I remember Georgia Tech stunk at basketball when they joined the ACC. And Florida State has grown into a well rounded athletic department since being in the ACC. When they joined, they were football and baseball only. Their olympic sports have vastly improved. So it can be done. While doing my research, I came across Temple's football promotion for this year. I'll link it for anyone interested. I especially like the sack of the Maryland Quarterback at the end and the kickoff return at Louisville.
I believe that Temple would get the ACC on the air in Philadelphia at least. Then they would need a marketing plan to grow the interest. With the loss of Baltimore due to Maryland's defection, the ACC has taken a hit in the Mid-Atlantic. Philadelphia would be a nice regain of territory. It would also get the ACC coverage on both ends of Pennsylvania. Temple University has 38,000students and 200,000 plus living alumni. One would think that the ACC and Temple could do some marketing to get them excited at least a little bit. They have quality basketball and are spending money on their football program. The ACC needs to make a decision on whether it wants that market. And as you point out, Connecticut locks down the New England area and the north side of New York City. So there are some choices and trade offs. I hope they do the proper market analysis for the ACC Network because I want the ACC to have one.
Last edited by HOO86; Thu Aug 01 2013 at 09:55 PM.
does anyone think this starts out as an expansion/growth of the ACC Digital Network first? i believe many less rights (if any) would need to be reacquired assuming we only sold off OTA and cable rights, not streaming rights. ESPN3 was first and is the biggest name in this market, of course, but the Olympics did it with NBC last year and NBC is going to launch dedicated online streaming channels for their new EPL coverage starting in 2 weeks.
while i'm skeptical of streaming replacing TV, particularly for live sports, any time soon, many on this board and elsewhere are claiming that is the future of media rights, and that the dedicated cable channel model is doomed to fail when cable companies can no longer support the carriage fees.
Swofford likes to think he is always out in front of change (whether we agree with that is another issue), so i could see him pushing this route so when the change comes, the ACCDN is already up and running with carriage on all the major ISPs while the BTN and SECN would need to adjust their strategies and revenue streams.
Does ESPN charge ISPs for the right to carry ESPN3? i believe they do, so what if the ACCDN could get $.25/mo from every FiOS, Verizon DSL, Xfinity, Cox, TWC, etc broadband subscriber on the East Coast (and maybe $.05/sub from the rest of the country). Do more people have broadband in their home than a high enough cable tier to access special sports packages? probably.
just a made up number of 20M broadband customers on the East Coast would net the ACC $5M/mo, or $60M/year to distribute to 15 schools ($4M/school). maybe that could be more? less? i have no clue, i'm just messing around with hypotheticals, but it wouldn't shock me to see Swofford go this route, at least out of the gate while they work on a TV network.
even if/once a TV Network launches, the digital network could promise 100% access to all games from the most popular sports not being aired on ESPN family or ACCN as well as 24/7 access to replays, etc.
just a thought, feel free to ignore...
"This no more resembles that than something unlike something else resembles that." - Loosely quoting PHNC
Some harsh realities:
All FB and men's BB rights have been asigned to ESPN for $260 ($280?) million per year until 2027
Raycom acquired some FB and BB games from ESPN for $50 million per year (same duration as above)
Fox acquired some FB and BB games from Raycom (yes, same interval)
All three of the above parties have legitimate reason to maintain status quo
Raycom's 17 FB and 35 BB games plus non-revenue sports would be the "live sports" content for an ACC network. (assuming Raycom hasn't given long-term license to YES for some of those games) TV consultants can, and probably already did, calculate the demand for a cable channel in the ACC footprint and beyond. Perhaps the conference has already shopped the cable carriers to get a view of the carriage landscape. Maybe they know about how much $$$ they can get and whether it's enough.
The ACC network could be deployed at any time with the conference and Raycom as partners. But limited FB content makes it difficult to gain carriage. Can the negotiation of carriage agreements drag on until its no longer sustainable? Can the expense of reacquiring content from FOX make it unprofitable?
Swofford tells us this needs study, consideration, etc. He probably already knows the answer.
Some more more harsh realities:
Temple is not in the ACC
Connecticut is not in the ACC
Navy is not in the ACC
Notre Dame FB is not in the ACC
Texas is not in the ACC
There is no "Western Pod" in the ACC
Why this constant chant to add more and more schools? The current lineup aint so bad.
The ACC network will be built upon the current member schools. (not an absolute)
Get Navy and Army under the ACC NETWORK umbrella. Not really in league but their games could be part of the league. Allow Navy to play alot of games in Baltimore against ACC powers. VT FSU and Clemson I believe would sell in that area. Plus ND.
Temple if what you say seems intriguing.
So now Swoff is mulling an ACC network ("it's business analysis, that's what it is"). I just can't understand whether it's ACC leadership or university presidents that are terminally reactionary. Will we get our TV network in 2017, just as FTTH initiatives render it obsolete?
Let's hold our breath and hope Texas joins, or that Notre Dames comes fully aboard. That still doesn't mean that the ACC hasn't pissed away millions through inaction/cluelessness. When I imagine the ACC annual meetings, I see it as something like a brainstorming session on Duck Dynasty.