This section of the article, to me, reflects what a lot of us pro-VT to the SEC people have been saying:
"Recruits don't come to Texas because the athletic department has great facilities or because their games are on a special network, they come because they want to play in games that matter, in front of large national television audiences. Other than the Oklahoma game Dodds might as well be pitching horseshoes in an empty stadium. Dodds forgot the cardinal lesson of athletics, you're only as strong as your weakest link. And the Big 12 is mostly made up of weak links right now. That failure is all the more amazing because all he had to do was look to the NFL. The NFL brand is so valuable because all 32 teams have strength, each game has value, any team can win.
Texas A&M saw that the SEC was recreating the NFL and jumped on board, Dodds was so arrogant he tried to build his own football network and went it alone.
But one-way football dominance doesn't work, you have to have rivals, games that people care about watching."